Geotoys was started in 2005 by an American father who wanted to help his young children learn about world geography. Inspired by a similar puzzle of the United States, which had pieces shaped like states, he made a puzzle of Europe with pieces shaped like countries.
He sold the puzzle to a few local toy stores, and then expanded to stores across the country. GeoPuzzles of Africa, Asia, and South America followed, along with USA/Canada and finally the World. Fast forward a few years, and now GeoPuzzles are available in all those continents, and in several different languages.
In addition to GeoPuzzles, Geotoys offers educational games including the imaginatively-named GeoBingo and GeoCards, as well as Flag Frenzy, a rapid-fire flag matching game. Geotoys also designs and distributes 100-pc magnetic puzzles and 1000-pc Metropuzzles, as well as "Eugy" models from New Zealand, soft plush from Hugg-a-Planet and marbles from Shastavisions.
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